Don’t let your startup story be a horror story – choose itCraft during this Halloween season!
3 min read

Don’t let your startup story be a horror story – choose itCraft during this Halloween season!

Get in the spooky spirit with our horror story. Spoiler alert: it’s about startups! We’ve created a not-so-fictional cartoon that will show you veeery vividly what can happen if you pick cheap, unprofessional software development services.

Once upon a time, far, far away, there was a startup owner. He had a big dream – to create a functional, beautiful mobile application that his potential audience would love and cherish. He looked up software houses and found many great ones – but there was one problem. Apparently, creating an app costs a lot of money!

He picked a company that offered services he was looking for but charged a lot less than other brands. Not being aware of the consequences of this decision was his doom.

The murder of a startup idea pt1

You might think – that would never happen! But this story is based on real events…

‘What to do?’ – thought the startup owner. He was terrified by the poor quality of his freshly released mobile app. His groundbreaking idea was destroyed by the company he trusted with his budget, time and resources. Was there any way to fix this?

If there only was someone he could reach out to for help… Luckily for him, he stumbled upon itCraft’s consultations offer! During a discovery call, the team identified the issues of a faulty app and proposed a remedy for all the problems the startup owner had. His nightmare was almost over…

The murder of a startup idea pt2

The only thing he had to do was to trust itCraft experts and start collaboration ASAP!

You probably wonder what the end of this spooky story was. Did our hero finally succeed, or was he never able to conquer the defects that the previous company delivered to him?

Fortunately, this story has a happy end! After the workshop, where the itCraft team created a strategized plan for the faulty mobile application, they started working right away! A few weeks later, it was ready – with perfect performance and all the features required by the startup owner.

And then… Oh, why should we tell you? See for yourself what can happen when the app is done as it should!

The murder of a startup idea pt3

What’s the moral of this story? First of all, always invest in quality and expertise. Finding competent technology partners is not easy, but it’s key to success. At itCraft we offer consultations with specialists that will identify your needs and pains and propose solutions that will result in unique software products that will help you achieve your business goals.

Book your discovery call now!

Don’t let your startup story be a horror story! Contact us today.

Start up Consultancy Halloween

A startup nightmare?

Don’t fret! We’re here to help

SOS! rescue my business now pumpkins

Hi, we’re itCraft!

And you’re here because there is a good chance that you want to accelerate your digital business but are terrified and have no clue where to start. Great, you’re in the right place. 

We provide support for innovative startups to help them tackle various business challenges and unlock growth and success by commercializing and materializing breakthrough ideas.

Our team of technology freaks and experienced business strategists who have been there, done that, got the T-shirt will hold your hand through every step of your project, from concept formulation to marketing consultation, to deployment. 

So sit back and relax, your startup initiative doesn’t have to be spooky! 

Companies that worked with us collected millions of dollars in funding and investments in recent years! You can be the next one.

Sounds like a no-brainer, right? So let’s get started!

hal1 hal2

Is it really for me?

Of course it is! We’ve been supporting startups from various industries across the globe for 10 years. Our agile scrum methodology and great in-house talent has helped numerous aspiring startups grow, develop and flourish.


In 2020, HomeDoctor, one of many successful startups that we’ve worked with, received €3,7 million Series A funding and become a multi-million startup.


We love horror stories but we won’t let your startup turn into one. See how we’ve busted cheap app development and transformed it into a groundbreaking tour guide solution after the initial vendor made it a nightmare for our client, Uniti.


Read now

What you can expect

Take a look and see how our team can help you take your business to the next level

Phase 1 Discovery Call Phase 2 Consultation Call

Discovery Call

App development doesn’t have to be a terrifying experience… First, we’ll schedule a short intro call where we’ll talk about your concept, get to know each other and discuss next steps like a consultation call. We’ll discuss your needs, objectives and define an action plan.

It will cost you NOTHING! Don’t fear your startup idea and book your slot now!


Consultation Call

Next, we will analyze your business idea in more detail and strategize it. After a consultation call, you’ll receive:

Tools like Value Proposition Canvas and Business Model Canvas combined with our hands-on experience and industry-rich expertise will deliver the best results possible. Together we’ll help you take the next step on your not-so-spooky startup journey.

A selection of our customers


What our clients say about working with us

PCG – telemed LP
Richard Maguire Director at PCG

We have collaborated with itCraft for several years through our partnership on the SupraCare joint venture, a technology for care support and optimisation in long term care (LTC) facilities. itCraft has proven to be a sound business partner, responsible for design, product development and technology implementation services. Our experience shows that itCraft delivers high quality of work on every step of a project.

HomeDoctor – telemed
HomeDoctor Owner

ItCraft team was professional during every phase of works, from the project analysis to its implementation. Thanks to their wide experience and involvement we could develop every element of the application together, including its efficiency and comfort of use.

Seaber – workshops
Tech Lead at

We had a full-day workshop with itCraft team. They challenged us on our perceptions of how features should be or how we should solve a problem, which was great.

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We have 41 great reviews on Clutch

Success stories. Be one of them.

Our can-do-attitude and expertise have helped many startups develop and accelerate their game-changing products. 

One of our clients, HomeDoctor, a complete Uber-style solution facilitating scheduling medical home visits, received €3,7 million Series A funding and became a multi-million-dollars startup.

Another startup that we’ve consulted for, Mindleap, has been recently sold for CAD$3,5 million. Other renown names we’ve worked with include Uniti, Seaber, Sodexo, just to name a few!

Don’t let your startup idea get killed because of poor choice. Join the growing league of the most successful organizations and become a world-class digital business.

homedoctor_halloween unitihalloween

How we’ve made Uniti’s idea bounce back


The objective of this project was to provide tour guides with a functional system to broadcast voice to a dedicated group of apps for tourists receiving voice guides. The outcome was a one-way live audio system that broadcasts to multiple receiver apps. 

After the initial development period which failed due to poor vendor selection, itCraft was engaged to take over the project for consultancy, testing, performance improvements, bug fixes and final deployment of and ongoing support for the app.


With successful reconfiguration and the team of knowledgeable and experienced developers, consultants and Quality Assurance engineers, the system was stabilized and successfully re-launched on both Google Play and App Store. 

Book Your Free Discovery Call!

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Still unsure? 

Tune in to our on-demand webinar “Before you quit a jab to create a startup”, and don’t let your initiative worth millions of dollars fail before it even begins. 

Watch now webinarstarupHALLOWEEN