A mobile solution improving business customers’ experience with the Makro brand.

Marko

PL | Retail

8

People in the project

6

Months

2016 - 2020

Cooperation

100 000 +

Downloads

Client

MAKRO – an international cash and carry brand.
Operating across Europe, South America and eastern Asia

MAKRO portfolio phones download

Problem

Enabling Makro customers better engagement with the brand. Establishing a long term, highly modifiable platform with the ability to provide a growing palette of services according to market trends and end-user needs. The main goal is a dynamic growth of user base.

Results

Makro customers have been using this high-quality app for four years, with more than a 100K per month user base. Initially released as a tool for managing Makro membership cards, it now provides a variety of additional services: location of stores, sales, promos and special offers, price scanner, rebates, discounts and more. In 2020 the app was awarded by the Mobile Trends Awards as the best B2B application. 

Technical Strategy

Creating a high-quality, high performance, scalable, user-centered platform for Makro customers.
Providing the design, implementation of changes and publishing of new versions of the application.
Provide server facilities for mobile applications, integrate with the data and data interfaces
provided by Makro so that the data in the application are always up to date
and consistent / integrated across the provided mobile services and implemented on both Android and iOS versions.

Technology

Native technologies were chosen for the project. Android: initially Java, with all new functionalities developed in Kotlin, iOS: full implementation in Swift. The backend is PHP-based. Native tech stack allows to maximally utilize the capabilities of devices, provides  flexibility of development, high quality, user-centered UX and most importantly – native technologies provide security of application development in the long run. 

MAKRO Backgroud Image

Client's review