en
plMakro case study
Award-winning B2B app providing targeted offers and discounts to over 105,000 users
MAKRO is a cash & carry wholesaler that has been operating in Poland since 1994. They cater to hotels, restaurants, catering companies, the trade sector, offices, and other businesses. They provide bulk items in large shopping halls, online and via delivery. The company initially opened halls in the early 90s and now has 29 outlets across Poland. MAKRO is affiliated with the METRO AG group and in 2011, they launched the ODIDO brand now having over 2000 independent grocery stores.
Services
Workshops
UX/UI Design
Usability testing
User interviews
Development
Project size
Duration
Client partnership goals
In 2016, MAKRO recognized the need for a mobile app to address their marketing challenges. They wanted to generate greater brand loyalty by initiating higher customer engagement which would in-turn drive increased sales. Furthermore, MAKRO lacked a digital product to effectively engage clients with new services and offers, putting them at a disadvantage compared to other competitors who were capitalising on growing user trends through mobile apps.
Values that we deliver
Expertise
Combined experience of our pros goes beyond a lifetime of one person
Transparency
We will always keep you up-to-date – we know that business is based on trust
Time-to-market
You will save the most valuable resource – time. Optimization is our second name
Unique approach
We want to know you better, and we wish to understand your projects
Expertise
Combined experience of our pros goes beyond a lifetime of one person
Transparency
We will always keep you up-to-date – we know that business is based on trust
Time-to-market
You will save the most valuable resource – time. Optimization is our second name
Unique approach
We want to know you better, and we wish to understand your projects
Project
Android & iOS mobile apps to replace physical membership cards to gain entry into the stores.
To stay competitive, MAKRO decided to partner with itCraft to create a custom mobile app for their loyalty program. This app aimed to enhance customer engagement, build brand loyalty, and provide a convenient platform for personalised promotions, rewards, and exclusive offers. By embracing mobile technology and leveraging itCraft’s expertise, MAKRO sought to improve customer retention, increase brand visibility, and ultimately strengthen their market position.
Challenges we overcome
Finding the best option for integrating external services took some time, but we know we have picked the optimal solutions.
Crafting native iOS and Android apps was rather easy, compared to the need of ensuring that external services will allow easy and convenient product and order management and reduce the development effort on the backend side. And, of course, enable secure and fast payments. After meticulous research, we chose Shopify and Stripe. The system was deployed on the Amazon cloud infrastructure and utilizes AWS dedicated services wherever possible (ex. a managed PostgreSQL database service). All this seasoned with intuitive and compelling UI design.
Solution
itCraft developed a native mobile app that complemented their physical loyalty cards with a digital version, addressing the need for a modernised customer experience and avoid people forgetting their cards which are required for entry into the stores.
The app allowed customers to conveniently access their cards on their mobile devices and access targeted offers and discounts.
Results
Overall, the mobile app developed by itCraft for MAKRO has not only achieved significant user engagement but also delivered cost savings, garnered industry recognition, and demonstrated a strong commitment to iterative enhancements in alignment with business goals.
105k
Unique monthly users
2020
best b2b mobile app
55
app releases since 2016
1.3M
Users interactions monthly
Overall, the mobile app developed by itCraft for MAKRO has not only achieved significant user engagement but also delivered cost savings, garnered industry recognition, and demonstrated a strong commitment to iterative enhancements in alignment with MAKRO’s business goals.
by Gareth Smith
Head of Sales
Team composition
2
Project
Manager
3
UX/UI
Expert
1
iOS
Tech Lead
2
Senior iOS
Developers
2
Senior Android
Developers
3
QA
Expert
1
DevOps
Expert
2
Backend
Developers
2
Frontend
Developers
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