Product Design Services

Leverage Design Thinking
to achieve business goals
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UX Research

A holistic understanding of the audience and users’ needs is vital for your new product. Identifying the behaviors, spotting the patterns, and leveraging these will help you stand out from the crowd. We use quantitative and qualitative methods to collect the priceless data about the target audience for your product. It works, trust us.

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UX Design

Making a product usable is important, but giving users an immersive and personalized service is crucial. Don’t let your customers get lost in your product. They need a visually attractive and fully functional design. Look, just think – why do you use your favorite apps? Because they have all you need and made you want them from first sight.

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UI Design

A perfectly created User Interface helps users complete their tasks without any effort. Sure, customer journey maps are crucial, but there’s more. It’s about predicting users’ needs and combining that with personalized experience. Add to that the brand values and a piece of heart. Emotional design will make your users come back for more. It works.

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Why do you need branding? It’s simple. Think about Santa Claus. He’s that old guy dressed in red and white, right? Well, no. That’s the image of Santa created by the Coca-Cola brand. That is the true power of branding. So, you don’t have any doubts that you need powerful branding experts, do you? Exactly. Let’s talk about your brand.

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Usability Testing

You have to clash the clickable prototype with real users (ideally, personas for your product). You don’t have to do it on your own. Honestly, we highly recommend that you don’t. Why? Because we are experts in this field and we will do it faster and it will cost you less – we will reach the desired users on your behalf.

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Design Sprint

Having a vision in mind is a good start, but you need a rock-solid plan to turn that vision into reality. It involves validating ideas and solving the challenges (yes, there will be a lot of them) along the way. Then you will test the prototype with real users. It takes time to get from setting the goal to crafting an amazing app. We do that all the time.

Key questions about Product Design




What is Product Design and why is it important for my project?

Product Design is the process of creating a user-centered design for a software product. It is important for your project because it helps you create an intuitive and visually appealing interface that meets your business goals and user needs.


What are the key benefits of Product Design?

The key benefits of Product Design include: improving user experience, reducing development time and costs, increasing user satisfaction and engagement, and creating a competitive advantage.


What is the Product Design process and what does it involve?

The Product Design process involves several steps, including: research, user personas, user stories, wireframes, prototypes, and design iterations. It involves collaboration between our team and the client to ensure that the design meets their needs and objectives.


How long does the Product Design process typically take?

The duration of the Product Design process depends on the complexity and scope of the project. It usually takes between 2-6 weeks.What kind of deliverables can I expect from the Product Design process? You can expect deliverables such as wireframes, prototypes, visual design concepts, style guides, and design specifications.


How much does Product Design cost?

The cost of Product Design varies depending on the project’s complexity and scope. Please contact IT Craft for a personalized quote.


What kind of expertise does the Product Design team have?

Our Product Design team consists of experienced UI/UX designers and researchers who have a deep understanding of design principles, user behavior, and the software development process.


What industries have you worked with in the past during the Product Design phase?

We have worked with clients from various industries, including healthcare, finance, transportation, and e-commerce.


How does the Product Design process integrate with the overall app development process?

The Product Design process lays the foundation for the app development process. It helps us create a design that meets your needs and objectives and ensures that the development process runs smoothly.


Can I hire IT Craft for both Product Design and app development?

Yes, you can hire IT Craft for both Product Design and app development. We offer end-to-end software development services.

Got a project? Let’s talk!

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