Easy-to-use digital landscape of your products

itcraftapps.com - team at workitcraftapps.com - team at work
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Well-thought-out interface is
crucial for engaging users. If
they navigate easily, they are
going to be back for more.

Visually appealing interfaces are a must these days. But that is not the only function of UI to be the eye-candy factor of a digital product. A perfect UI combines brand strengthening with backing up business goals and reflecting customer values. Here are some numbers: around 80% of users will abandon a product when they experience even slight UI glitches. Moreover, around 65% of customers consider design as an essential part of interacting with software. UI design is not just about visual layer, it results from rock-solid UX research and UX design. You need a well-designed and user-friendly interface to gain customers’ trust.

itcraftapps.com - team at work
itcraftapps.com - team at work

What is it exactly?

UI design is the first thing that users see when they interact with a digital product. User interface design has to be effortless to use for customers, as they need to easily find exactly what they’re looking for. UI design is about crafting the appearance, interactivity, and overall feel of a digital product, and the best part about it is that it has to be sort of ‘invisible’. This means that a perfectly designed user interface goes simply unnoticed – because it works and looks so well. Also, UI design has to be consistent – so it is easy to navigate and use for new users.


Why do you need it?

You like when you start using a new mobile app or web app, and you don’t have to figure out what is where? So do your potential customers. You need to leverage the predictable elements while implementing your branding and providing users with an immersive and personalized experience. That’s why you need a team of pros, who exactly know how to forge gathered data from UX research and UX design into outstanding user interface. To put it simply – you require top-notch UX & UI designers to craft a successful product. In turn, you will receive profit. And here’s the thing – we are these pros. Let’s talk.

Why do you need it?

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Attract new users

With easy-to-navigate UI

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Boost branding

With the visual layer

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Increase retention

With seamless experience

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Lower costs

With optimal solutions

Icon

Attract new users

With easy-to-navigate UI

Icon

Boost branding

With the visual layer

Icon

Increase retention

With seamless experience

Icon

Lower costs

With optimal solutions

Key benefits of
UI design

Components

Description


01

Lower the costs

You know what costs the most? Modifications during the development phase – these are the result of ‘not-the-best’ strategic decisions. But the good news is that you can avoid exceeding the budget. All you need to do is to have UX & UI experts on your side. With UX research and UX design done by pros, translate them to immersive and user-friendly user interface is just a matter of time. Short time, to be more specific. All these actions will drastically reduce the operational costs (and shorten time-to-market as well).


02

Bind the audience

When people fall in live from the first sight with your product’s interface, you simply win. By leveraging the predictable elements and providing a personalized experience, your new game-changer has an advantage over the competition. In other words – attracting new users with a heart-winning user interface increases the chance of turning the newcomers into loyal customers. That is one of the secrets of successful business – people have to want to pay for your digital product. Otherwise, you end up without return of investment.


03

Strengthen branding

Business is based on trust. Thus, the trust is the same rock-solid foundation of users’ connection with your brand. A perfect user interface design includes communication of your brand values and helps build trust among your target audience – with consistent visual layer. What you want to achieve is to be the top-of-mind brand for your customers (both potential and current). It happens that our UX & UI experts know the tools of the trade in marketing, design, and branding. So, you can just leave things to us, we know how to make your product shine.


04

Increase productivity

Hi happy user is a loyal user. This translates to increased productivity – and this means higher sales for you. How? A clear, consistent, and easy-to-navigate user interface results with decreased time that the user has to spend to achieve his goals. And this in turn increases the user’s satisfaction. These mean that other factors are skyrocketing – customer loyalty and sales volume. Is there something that reaches lower levels? Yes, usage and costs of your resources. Ain’t that cool?

itcraftapps.com - team at workitcraftapps.com - team at work

What you’ll get?

We would say that you will get a user-friendly interface, but that’s just a drop in the ocean. Your digital product will work just brilliantly, on any device. Moreover, the design will contain all eye-candy stuff (motion, aesthetics, and more) that will engage your audience and improve your branding – but in a subtle way, without unnecessary distraction. Sounds good? There’s even more!

Got a project? Let’s talk!

Contact us