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plFracht case study
Fracht’s mobile app transformation has yielded global reach and enhanced efficiency. The strategic collaboration between Fracht and itCraft has amplified operational efficiency and strengthened international engagement with their clients.
Fracht sought to enhance its business operations through the development of a set of mobile applications, with a focus on improving user experiences for clients, employees, and contractors. The project aimed to revamp their existing iOS app, extend its functionality, and create a new Android counterpart. The goal was to offer innovative tools and solutions, facilitating more efficient and productive industry activities.
Services
UX/UI Design
Development
Project size
Duration
Clutch Review
5Client partnership goals
Fracht AG, a pioneering logistics company from Switzerland with a rich history dating back to 1955, specialises in freight forwarding and continuously strives to innovate and modernise the logistics industry. Operating globally, Fracht emphasises a contemporary approach to business.
Values that we deliver
Expertise
Combined experience of our pros goes beyond a lifetime of one person
Transparency
We will always keep you up-to-date – we know that business is based on trust
Time-to-market
You will save the most valuable resource – time. Optimization is our second name
Unique approach
We want to know you better, and we wish to understand your projects
Expertise
Combined experience of our pros goes beyond a lifetime of one person
Transparency
We will always keep you up-to-date – we know that business is based on trust
Time-to-market
You will save the most valuable resource – time. Optimization is our second name
Unique approach
We want to know you better, and we wish to understand your projects
Project
The project commenced in 2016 and involved ongoing updates to the mobile applications to ensure their usability and value for Fracht’s clients.
The itCraft team’s main tasks included redesigning the existing iOS app, expanding its functionalities, and developing a corresponding Android app. In addition, smaller tool apps were created to provide essential tools for the logistics sector. These tools included features like a worldwide locations map, units converter, Incoterms 2020 reference, container specifications, transport and logistics dictionary, currency converter, world holiday tracker, time zone converter, local weather information, and useful links.
Challenges we overcome
One significant challenge was the decision to create a new product despite the existence of an iOS version.
This required a complete overhaul of the layout, incorporating the brand’s values and style. Additionally, the technical team had to integrate external APIs for weather, holidays, and currency conversions. Ensuring a consistent user experience across the various tool apps while keeping the design coherent with the brand was another challenge.
Solution
The project was divided into two phases. The first phase concentrated on revamping the main iOS app, followed by the development of the Android counterpart in the second phase.
A completely new layout was designed to align with Fracht’s brand identity, and both versions were equipped with new features while updating and modernising existing ones. Analytics were integrated to enable Fracht to monitor app performance and strategize future growth. The team also meticulously crafted the tool apps to mirror the user experience of the base app, creating a seamless interaction pattern.
Results
The outcomes were substantial. The new apps met the client’s requirements, offering valuable tools and functionalities to various stakeholders within the logistics industry. App Store Optimization (ASO) was executed, and the apps were translated into five languages, enhancing their global reach. As a result, the number of downloads surged, and customer satisfaction markedly improved. Fracht’s decision to entrust itCraft with this project yielded fruitful outcomes that elevated their technological capabilities.
1000+
APP DOWNLOADS
10
MODULES IN THE HANDY APP
0
REPORTED BUGS
2
APPS – ANDROID + IOS
“Effective communication throughout the project’s analysis and execution phases contributed to its success. The itCraft team adhered to project timelines and maintained high-quality standards.”
by Ronny Peterson
IT Director at Fracht AG
Team composition
Forming a dedicated team of experts allowed us to not only execute our plan, but also to overcome any obstacles we faced during this project. Thanks to experience and expertise of our pros, we were able to go smoothly through the whole project. See the team below.
1
Project
Manager
2
System & Business
Analysts
3
UX/UI
Designers
2
Mobile
Developers
1
QA
Engineer
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