Digital product consultancy

Uncover Potential

At itCraft, we understand that this can be a daunting task. But with our product discovery consultancy services led by experienced business analysts and user experience experts, we take a deep dive into your business requirements to develop a digital solution specific to your needs. We can assist you with developing an idea from scratch or nurturing an existing idea that you might be struggling to complete.

It is our belief that a successful product offering should be based on data, research and testing the market to uncover potential. We can help you understand whether your idea is worth pursuing or if it needs further ‘tweaking’ to be successful.

Workshops

Our product discovery services comprise a series of workshops that will help you better understand your ideas, the value proposition of your product, user personas, commercial goals and business priorities. The result of such a deep analysis of your idea, will create the basis of developing a standout product. Your knowledge of your industry is the most vital piece to the success of these workshops, coupled with our expertise in designing and developing world-class digital products. 

Benefits for everyone

Anyone can benefit from our consultancy services. It doesn’t matter if you are a founder of a new startup or a seasoned CTO of a large enterprise; our team is ready to help your specific needs. We understand that each business has its own unique requirements and tailor our services based on precisely what you need.

User Experience (UX)

User experience (UX) is an integral component of any digital product. To be successful, it is essential to understand the needs of your target audience and the commercial goals of the project. Our skilled team uses their years of expertise to run complete UX audits of your digital products. Their understanding of user behaviour will ensure an intuitive user experience for your customers

We are experts

At itCraft, we use state of the art audit tools and our industry knowledge to drive home your project ambitions. Our consultancy experts base their judgment on hard data and evidence to ensure that the user experience is the best version it can be. Our expertise in UX ensures that your program flows seamlessly and remains optimised for SEO and marketing purposes.

User Interfance (UI)

User interface (UI) refers to the way in which users will interact and control your digital product. Building a pleasant UI is essential to the success and overall experience of your project. Our UI designers have their ear to the ground about the latest trends and UI strategies. They will help you identify weak points of your digital product’s UI. itCraft UI designers can suggest best practices or provide audit reports that will ensure your digital product is the best possible version it can be.

Interrelation

Remember, UI and UX are interrelated. Your digital product look and feel must be of the highest quality to guarantee success. The importance of these two simply cannot be understated in the technological world. At itCraft, we will empower you to create the most amazing digital experience with our UX/UI audits.

Branding

Branding is what a business needs to break through the chaos in the marketplace and grab the attention of the perfect customer. This is what transforms first-time buyers into lifelong customers and indifferent audiences into brand followers. With the wrong branding, it is impossible to stand out, make an impact and take your business to the next level.

Our branding consulting services offer you the flexibility and know-how to develop a standout, unique brand. We have an experienced team who use their wealth of branding and marketing knowledge to deliver company growth.

When developing a digital product, the design should be consistent with your current branding guidelines. If you don’t have a brand book, our branding experts can take you through a branding workshop and based on that create all the ‘rules’ and prepare files relating to:

• brand name
• slogan 
• colours
• logo
• tone of voice
• story of the brand
• sounds
• brand hero
• idea

itCraft branding services involves an initial assessment of your needs by understanding the nature of your business & industry, product offering and your expectations & goals. We can analyse your existing communication strategy or develop one from scratch. Our team will research your competitors and develop a plan that is specific to your business needs. From this research, we can prepare a list of creative inspirations based on your unique objectives and goals.

With itCraft, our copywriters can help you with brand naming, advertising slogans and digital content that will resonate with your audience across multiple marketing channels. Our designers deliver branding materials based on your chosen creative concept. They implement their knowledge of leading design software and technology to deliver spectacular results.

Discover the power of a great brand with itCraft consulting services.

Digital marketing

Developing an amazing product should always be the focal point of your company’s ambitions. However, once that product has been developed, it doesn’t mean that the quality will translate directly to sales. That is why you need a sound digital marketing strategy. Digital marketing is the process of promoting and leveraging your digital products through online marketing techniques such as social media marketing, search engine marketing, and email marketing.

itCraft digital marketing consultancy services will help your company become more accessible to a broader range of potential customers. We will tailor your strategy on actual data based on the performance of campaigns across multiple marketing channels. Our marketing experts have experience in all forms of digital marketing. With itCraft digital marketing consulting services, you have the assurance of marketing expertise and that of our technology experts.

We have over ten years of experience on the market and have helped countless companies, like yours, with their digital marketing strategy. Whether your team needs assistance with market placement, digital marketing campaigns, or Google optimisations, we can help drive home your goals.

We’ve assisted companies of all shapes, sizes, locations and budgets, covering all sorts of needs and objectives. We make data-backed marketing decisions to ensure the best return on investment.

With our guidance, we can help you better understand your strategic markets and run optimised marketing campaigns across multiple channels. Our digital marketing services will translate to greater product exposure and increased sales for your company.

App Store Optimization

Every day there are countless ideas about the next great application. All over the world, there are people who believe their app will change the way we live, work, exercise, travel or even think. The crazy thing is that you don’t even have to know how to code to come up with the next life-altering application.

This is the world that app developers live in. The competition out there is fierce, and developing an amazing app is often not enough to succeed in this ultra-competitive space. In order to be successful, you must build a great app and understand the best marketing strategies to increase the app’s visibility for customers from across the globe.

Many people think that adding their app to a store like Google Play will translate to immediate success. In reality, your app is one of countless others and for people to see it, you need a concerted marketing strategy. This process starts before you ever put your app online. You must first consider the name, description, keywords and graphics of the app – each of these factors will influence its position.

The mechanisms for positioning on Google and Apple stores are not as clear as they are for web search engines. With that said, our marketing experts do understand which components are the most important to improve the position and visibility of your app. App store search ranking is influenced by a number of less obvious factors such as reviews, updates, number of downloads, and many other factors.

itCraft app store optimisation consulting services will help deliver growth and greater exposure to your app. Our wealth of experience can assist you in everything from app store marketing optimisation to technology or software updates within the application itself. We take advantage of various tools and solutions that will improve your ASO in both the Apple and Google Play store.

itCraft marketing specialists can also assist you in paid per click (PPC) campaigns within your cost requirements. Paid Google campaigns allow you to create an ad to help assist in the promotion of your app. We measure ad performance on real data and make the necessary adjustments to ensure your app succeeds. Our marketing gurus can assist you with content, campaign names, budget, duration, areas of visibility and much more. Get started on your mobile app journey with itCraft ASO consulting services.