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This metrics can be really helpful in terms of learning how your users are discovering your new app. Think of it as of validating your company’s ability to attract new users. Thanks to the app downloads/installs number, you can have an overview of future profit. App downloads/installs can serve as a representation of potential revenue.

While app downloads/installs metrics are essential, the uninstalls metrics are critical. You may have the best digital solution in the world, but even a small issue can make your users fade away. Tracking uninstalls – including the period between downloading and abandoning an app – are beneficial in determining the problem (i.e. onboarding or registration).

When you have an idea about how your audience is growing, it’s good to go even further and see how looks the daily engagement of your app users. Of course, we know, it would be best if the users would use it as much as possible. However, if you find out that your new app is used at least a few times per day – that is also a good sign.

In general, the more people discover your new app, the better. If most of them decide to download it, that’s great. That means your conversion rate is high. However, there’s more to ‘conversion rate’ than these – conversion is about users performing a desired action. What has an impact on their decision to do so? Actually, every detail.

When you know which features work best for your users, you can leverage that knowledge. Use it to hit the jackpot – expand the features, conduct research to learn what else could benefit your target audience. All of these actions (thanks to knowing what drives your users) can most likely translate to growth (and profit as well).

Discovering the goals and needs of your target audience is crucial. Who would use an app that does nothing beneficial? That’s right, nobody. If you just have a vision – we can go from there. If you have an app – we still can make it work better. Analyzes of behavioral patterns is one of methods that will engage your users more.

Did you know that 29% of users will abandon an app if they are not satisfied for any reason? (Get to know more) That means if the customer journey is not properly designed, almost one-third of your profit is gone at the very beginning. It’s better to prevent than to cure, as prevention translates to lower costs and faster deployment. We do that, it works, we can prove it.

Growth is one of the main goals of business. Churn is just the opposite thing of growth. It’s best to keep the churn rate at a minimum. To find out what causes your users to switch to another product is essential for the success of your digital product. So, what can make your app more sticky? We meticulously analyze data to find the pain points and solve the issues.