Dräger HCA Assist case study

A digital tool that enhances sales efficiency through real-time product data.

Healthcare

Dräger is a global leader in medical and safety equipment technology, serving both domestic and international markets. Their medical division manages a portfolio of over 2,500 accessories and devices, which requires streamlined, efficient access to real-time product data to support their sales team’s operations and continue to provide excellent customer service.

Services

Workshops
UX/UI design
Software development
Launch
Post-launch support

Project size

Confidential

Duration

Multiple phases (since 2019)

Client partnership goals

Dräger identified an opportunity to elevate the efficiency of its sales processes by enabling faster access to product information across international teams. With thousands of medical products requiring precise data on availability, certification and compliance, the company sought a digital solution that would enhance responsiveness, support informed conversations with clients, and maintain the highest standards of service across all regions. The goal was to equip sales representatives with a robust, intuitive tool that could deliver accurate data instantly—regardless of location or connectivity.

Values that we deliver

Time-to-market

We optimize development processes to minimize time-to-market without compromising on quality.

itCrafta - Expertise

Expertise

Our expert team delivers solutions that combine industry knowledge with cutting-edge technology.

itCrafta - Transparency

Transparency

We maintain open communication with our clients to ensure alignment throughout the project.

Unique approach

We prioritize understanding of our clients’ goals to deliver a solution tailored to their unique operational needs.

Time-to-market

We optimize development processes to minimize time-to-market without compromising on quality.

itCrafta - Expertise

Expertise

Our expert team delivers solutions that combine industry knowledge with cutting-edge technology.

itCrafta - Transparency

Transparency

We maintain open communication with our clients to ensure alignment throughout the project.

Unique approach

We prioritize understanding of our clients’ goals to deliver a solution tailored to their unique operational needs.

Challenges we overcome

To support their sales team and maintain high standards of customer service, Dräger needed a digital solution that provided rapid access to key information, such as product availability and certifications.

A centralized tool for this data was essential to enable timely access to critical information and support a well-coordinated sales process across global teams.

Solution

HCA Assist is a digital tool consisting of mobile and web applications.

This solution provided real-time verification of relevant data including product availability and associated region-specific certifications. The tool integrates with Dräger’s internal systems and offers both online and offline access.

Development process

The project began with a pilot version of the mobile app, developed in close collaboration with Dräger’s stakeholders.

Based on user feedback, we expanded the solution to include a web portal and additional functionalities. Annual updates ensure the tool stays aligned with Dräger’s evolving needs and branding guidelines.

Technical Highlights:

  • Native mobile apps: Kotlin for Android and Swift for iOS
  • Web application: Vue.js
  • Backend: Java with Azure integration
  • Data synchronization: real-time updates using PostgreSQL

Results

The HCA Assist project demonstrates how tailored digital solutions can enhance sales operations and support customer service excellence in the medical sector.

Result

Description


Sales efficiency

Real-time product data enhances client interaction speed


Process efficiency

Streamlined workflows simplify managing 2,500+ products


Data-driven decisions

Data analytics support informed sales strategies


User satisfaction

Accurate information provides excellent user experience


Regional flexibility

Offline access ensures efficiency across markets

Business benefit

HCA Assist equipped Dräger’s sales team with a digital tool that enables faster access to essential product data in a competitive global market. The solution improved data accuracy, streamlined internal workflows, and made it possible to reliably serve customers in multiple regions with varying certification and compliance requirements.

“It would be impossible to obtain such high quality without their recommendations and suggestions.”

by Björn Carstensen

Product Owner, Global Business Manager Projects & Digital Solutions

Team composition

1

Project
Manager

1

Analyst

3

UX/UI
Designer

3

Backend
Developers

4

Frontend
Developers

2

iOS
Developers

2

Android
Developers

1

Analytics
Engineer

1

DevOps

3

QA
Expert

1

Project
Manager

1

Analyst

3

UX/UI
Designer

3

Backend
Developers

4

Frontend
Developers

2

iOS
Developers

2

Android
Developers

1

Analytics
Engineer

1

DevOps

3

QA
Expert

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