Compelling design that delivers tangible results

The most important thing is that user experience design has a direct influence on users – in terms of customer experience. Let’s use a small example – you know Ikea, right? Basically, Ikea produces furniture, but the real strength of this brand is the experience of Ikea’s customers. The products are designed to deliver unique user experience and specific emotions. UX design in Ikea’s case is that factor, which has built the brand awareness and its position in the market. We do exactly the same with digital products (but you don’t have to put the code together).

Know the feeling of not staying in the budget? No? Congratulations, good to hear that you have that luxury. But seriously – thanks to professional UX design you can really lower the costs of your project. How? Well, although UX design takes time – to conduct a proper, in-depth research – it saves resources. All these information architecture design sessions, wireframing, prototyping, user testing, and a bunch of other things, translates to a result. And this is a quickly deployed, game-changing product. Fast time-to-market, polished diamond – that’s how it works.

There are hundreds of mobile apps and web apps. Why do people choose one over another, even though they cover the same range of products or services? These apps deliver similar content and address the same needs? It’s love from the first sight, sure. But also, it’s a more profound relationship – the customer journey is different. Ease to use, simple steps to achieve goal, clear messages and call to actions. That’s the secret. And here’s another one – loyal users generate your profit.

Hitting the right notes is not easy. Look, it’s our UX design experts, who get into the customers’ shoes. They create personas – profiles of your potential users – to understand the needs of your audience. This way they craft a unique experience that attracts people. That’s not all. There’s also personalized experience – to present relevant information for the users. And there’s also something more – consistent design that is predictable and comfortable. Your customers won’t get lost in details. They will be familiar with an unfamiliar product. Smart, isn’t it?

This one is simply amazing. It’s kind of an old-school thing, but it still works. Have you recommended anything to your friends? It’s highly likely that they checked it out. So, in terms of your new game-changer, a perfect UX design does just that. People will not only love your product and become loyal customers, but also spread the word further. They will be your external brand ambassadors – it’s like having a voluntary marketing department that works non-stop.

The meticulous research takes time, but in the end – it helps you get into the market faster. So many great ideas were wasted because someone else has already addressed the customers’ needs. Don’t let that happen to you. You know, the Internet never sleeps. You can be sure that your competitors are also pumping steam in their projects. Remember, it’s about creating a unique experience and simple, yet pleasant, customer journey. The faster you have these, the faster the development will finish (with a game-changer ready to bring the house down).