About UX/UI DESIGN

We are a leading UX/UI design agency

User experience and User interface (UX and UI) are fields of software design focused on providing the most comfortable and intuitive way of using web and mobile products. There is no doubt that the development phase is important, but the UI/UX design is responsible for the visual side of the application and can determine its success. Working with a seasoned UX/UI agency can provide a significant difference in quality and make your digital product extremely attractive to every potential user.

Everything we design at itCraft is destined to fulfill its purpose and usually, the main goal is to give value to your potential customers. A raw line of code is meaningless to the end-user. But if you cover it with a functional and eye-pleasing layer of design, there is a possibility that someone will fall in love with your product.

Modern UX/UI design needs to drive attention, but it also has to be elegant and professional. Everything depends on the industry you operate in. Some businesses will benefit from bright colors, funky animations, or bold illustrations. Others need clear elements, toned palettes and smooth fonts. Our design team always matches their ideas with your digital strategy. No matter if you need a mobile app or a website, we have experience in doing them all.

There are two areas of digital product design that are the core of any design agency. These abbreviations might seem a little mysterious, so we will explain why they are essential and what they are responsible for.

UX Design

User experience (UX) means all emotions and feelings people have when they use your product or service. UX design must make them as positive as possible by providing extraordinary functionality and usability of an app or a website. It also takes care of such aspects as user-friendliness and intuitiveness of interactions between a digital product and the user.

To offer top UX services, a design agency should research user needs and pains, understand the advantages of the competition, find out the expectations of potential and current customers, and propose a digital product structure. They create wireframes and prototypes for the client to showcase their ideas and solution proposals.

It’s a challenging job that requires multiple skills and knowledge about various aspects of human behaviors and preferences. Critical thinking, the basics of marketing and the ability to meet business goals and clients’ needs are characteristics of a great UX designer. They also need to cooperate with a UI designer closely.

UI Design

User interface (UI) design carries all the necessary measures to allow a human being to interact with a digital product. Designers that work in this area of expertise need to know graphic design, branding, sometimes even front-end programming.

Frequently, UX & UI are confused with each other. There are many common grounds where they meet, but we need to distinguish them from each other. There is a reason they are separate terms. A UI designer decides where the components of a product should be, how to distribute the content and what are going to be the sizes, colors and fonts in the app or website.

They need to keep in mind all the findings brought to the table by the UX team. Then, they have to make it intuitive, attractive and easy to use. Also, if a company that collaborates with a mobile and web design agency like itCraft doesn’t have a logo and visual identification, the UI designer can prepare branding for them.

Why do you need a UX/UI agency?

Because every user deserves an app or a website that has an easy-to-navigate interface, aesthetic branding and intuitive journey towards the purpose that your product offers. When building any kind of software, you need to think about the value you want to bring to the table. There has to be a goal that the user can achieve when using your app or entering your website. With adequately done UX and UI, there will be no doubt how to do it.

You need an agency that does user and product research and is open to discoveries along the way – just like itCraft. A flexible approach, open-mindedness and a positive attitude should distinguish a team you want to hire. Every problem can be fixed and every user need can be met. You just need a hefty dose of creativity and a lot of attention to the detail. We can proudly say that our UX/UI team can provide all of these things.

UX/UI Design Content

We are an agency specializing in software design and one of our ways to connect with present and future clients is sharing our wisdom in the form of blog posts, webinars, or ebooks. We want to educate our readers and followers – because we believe that knowledge is the best way to make the right decisions. Check out some of our articles dedicated to user experience in website and application development, UX and UI tools and more:

Design a website or an app with a top UX/UI agency

We are here to help you to achieve digital success. Every user that will stumble upon your website or app will appreciate its fantastic UX and UI. The only thing you need to do is contact us and hire us as your design agency. Remember that we offer complex services that include not only UX and UI but also development, quality assurance, project management and any other type of support you might need on your journey to releasing a perfect software product.

Let’s talk and see what we can do for you. We are waiting for your inquiry.