About UX/UI DESIGN

We are a leading UX/UI design agency

User experience and User interface (UX and UI) are fields of software design focused on providing the most comfortable and intuitive way of using web and mobile products. There is no doubt that the development phase is important, but the UI/UX design is responsible for the visual side of the application and can determine its success. Working with a seasoned UX/UI agency can provide a significant difference in quality and make your digital product extremely attractive to every potential user.

Everything we design at itCraft is destined to fulfill its purpose and usually, the main goal is to give value to your potential customers. A raw line of code is meaningless to the end-user. But if you cover it with a functional and eye-pleasing layer of design, there is a possibility that someone will fall in love with your product.

Modern UX/UI design needs to drive attention, but it also has to be elegant and professional. Everything depends on the industry you operate in. Some businesses will benefit from bright colors, funky animations, or bold illustrations. Others need clear elements, toned palettes and smooth fonts. Our design team always matches their ideas with your digital strategy. No matter if you need a mobile app or a website, we have experience in doing them all.

There are two areas of digital product design that are the core of any design agency. These abbreviations might seem a little mysterious, so we will explain why they are essential and what they are responsible for.

UX Design

User experience (UX) means all emotions and feelings people have when they use your product or service. UX design must make them as positive as possible by providing extraordinary functionality and usability of an app or a website. It also takes care of such aspects as user-friendliness and intuitiveness of interactions between a digital product and the user.

To offer top UX services, a design agency should research user needs and pains, understand the advantages of the competition, find out the expectations of potential and current customers, and propose a digital product structure. They create wireframes and prototypes for the client to showcase their ideas and solution proposals.

It’s a challenging job that requires multiple skills and knowledge about various aspects of human behaviors and preferences. Critical thinking, the basics of marketing and the ability to meet business goals and clients’ needs are characteristics of a great UX designer. They also need to cooperate with a UI designer closely.

UI Design

User interface (UI) design carries all the necessary measures to allow a human being to interact with a digital product. Designers that work in this area of expertise need to know graphic design, branding, sometimes even front-end programming.

Frequently, UX & UI are confused with each other. There are many common grounds where they meet, but we need to distinguish them from each other. There is a reason they are separate terms. A UI designer decides where the components of a product should be, how to distribute the content and what are going to be the sizes, colors and fonts in the app or website.

They need to keep in mind all the findings brought to the table by the UX team. Then, they have to make it intuitive, attractive and easy to use. Also, if a company that collaborates with a mobile and web design agency like itCraft doesn’t have a logo and visual identification, the UI designer can prepare branding for them.

Why do you need a UX/UI agency?

Because every user deserves an app or a website that has an easy-to-navigate interface, aesthetic branding and intuitive journey towards the purpose that your product offers. When building any kind of software, you need to think about the value you want to bring to the table. There has to be a goal that the user can achieve when using your app or entering your website. With adequately done UX and UI, there will be no doubt how to do it.

You need an agency that does user and product research and is open to discoveries along the way – just like itCraft. A flexible approach, open-mindedness and a positive attitude should distinguish a team you want to hire. Every problem can be fixed and every user need can be met. You just need a hefty dose of creativity and a lot of attention to the detail. We can proudly say that our UX/UI team can provide all of these things.

UX/UI Design

UX/UI Design Process

Step by step, we create UI & UX for your digital product. It continues throughout the various stages of development, as we need to iterate regularly and eliminate elements that are not suitable for your digital strategy or your clients’ needs.

Here are the main steps you will have to take throughout your collaboration journey with itCraft as your UI/UX design agency.

UX/UI Workshops

We always start with workshops – that’s our recommendation to all clients. The product owner has a chance to meet with the team for two days. It’s not only for integration but above all else, to discuss the details of a mobile application or a website we will work on later.

We use various tools and techniques to find out as much as we can about the brand, the product and the potential user. Many UX/UI companies offer similar workshops, but not all of them use Agile methodologies. Our client-oriented approach engages all parties and they actively participate in the process.

Example? We write user stories that are descriptive representations of functionalities we need to develop. We also pick technologies for mobile or web design. Our designers draw prototypes – first on paper before they go digital. Such workshops are super-insightful and helpful.

Digital Product Design

A website or a mobile application can become a reality with the help of our UX/UI team. At this stage, they create digital prototypes based on user stories and other arrangements. With each iteration, they become more detailed and more unchangeable. A lo-fi prototype is presented to the product owner to be opinionated and eliminate elements that are not crucial to their digital strategy.

Then we have hi-fi prototypes that are clickable and start to gain initial colors or typography, and begin to look like a proper digital product. It’s time for the last remarks because once the development begins, the changes should be symbolic. Following this plan will save time in production and prevent many defects.

Quality Assurance

Testing is not only about the code. Of course, our QA specialists need to check if every module works as supposed. They examine integrations, determine how a website or an app handles traffic overloads and make sure there are no significant errors. But tests can also be conducted to evaluate if a digital product looks like it was discussed during the workshop.

Testers are responsible for finding out if the software is intuitive, easy on the eye and will bring a positive experience to the end-user. UI/UX design agencies should offer a complete set of tests that focus on all the layers of mobile and web design.

Release and Maintenance

As a UI/UX design agency with experience, we provide technical support even after your app or website premieres. We understand that receiving user feedback can be a reason for adjusting particular components to their needs and desires.

Your digital product should always offer a flawless user experience. Also, if you want to expand your software, we can continue our collaboration and create more extraordinary features.

UX/UI Design

UX/UI Design Process
UX/UI Workshops
Digital Product Design
Quality Assurance
Release and Maintenance

UX/UI Design Process

Step by step, we create UI & UX for your digital product. It continues throughout the various stages of development, as we need to iterate regularly and eliminate elements that are not suitable for your digital strategy or your clients’ needs.

Here are the main steps you will have to take throughout your collaboration journey with itCraft as your UI/UX design agency.

UX/UI Workshops

We always start with workshops – that’s our recommendation to all clients. The product owner has a chance to meet with the team for two days. It’s not only for integration but above all else, to discuss the details of a mobile application or a website we will work on later.

We use various tools and techniques to find out as much as we can about the brand, the product and the potential user. Many UX/UI companies offer similar workshops, but not all of them use Agile methodologies. Our client-oriented approach engages all parties and they actively participate in the process.

Example? We write user stories that are descriptive representations of functionalities we need to develop. We also pick technologies for mobile or web design. Our designers draw prototypes – first on paper before they go digital. Such workshops are super-insightful and helpful.

Digital Product Design

A website or a mobile application can become a reality with the help of our UX/UI team. At this stage, they create digital prototypes based on user stories and other arrangements. With each iteration, they become more detailed and more unchangeable. A lo-fi prototype is presented to the product owner to be opinionated and eliminate elements that are not crucial to their digital strategy.

Then we have hi-fi prototypes that are clickable and start to gain initial colors or typography, and begin to look like a proper digital product. It’s time for the last remarks because once the development begins, the changes should be symbolic. Following this plan will save time in production and prevent many defects.

Quality Assurance

Testing is not only about the code. Of course, our QA specialists need to check if every module works as supposed. They examine integrations, determine how a website or an app handles traffic overloads and make sure there are no significant errors. But tests can also be conducted to evaluate if a digital product looks like it was discussed during the workshop.

Testers are responsible for finding out if the software is intuitive, easy on the eye and will bring a positive experience to the end-user. UI/UX design agencies should offer a complete set of tests that focus on all the layers of mobile and web design.

Release and Maintenance

As a UI/UX design agency with experience, we provide technical support even after your app or website premieres. We understand that receiving user feedback can be a reason for adjusting particular components to their needs and desires.

Your digital product should always offer a flawless user experience. Also, if you want to expand your software, we can continue our collaboration and create more extraordinary features.

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How to hire a top UX/UI agency

When you want to create a website or a mobile application, you need a UI/UX design agency with experience and an impressive portfolio. At itCraft we have a lot of expertise in that field. We work with startups and corporations alike. Check out our case studies in the Portfolio tab and on Dribbble to learn about our unique style of expression that distinguishes us from other UI/UX agencies.

UI/UX Design Team

At itCraft, we hire top UX and UI design experts. You get a dedicated designer or a team of designers, depending on the size of the project and your requirements. Together with developers, testers and project managers, they will take care of your digital product to make sure it looks fantastic and works perfectly.

We have experience in website and mobile design. Our advantages include user-oriented design, creativity and a professional atmosphere of mutual understanding, where the product owner can provide ideas and become an active side in the production process.

UX/UI Design Content

We are an agency specializing in software design and one of our ways to connect with present and future clients is sharing our wisdom in the form of blog posts, webinars, or ebooks. We want to educate our readers and followers – because we believe that knowledge is the best way to make the right decisions. Check out some of our articles dedicated to user experience in website and application development, UX and UI tools and more:

Design a website or an app with a top UX/UI agency

We are here to help you to achieve digital success. Every user that will stumble upon your website or app will appreciate its fantastic UX and UI. The only thing you need to do is contact us and hire us as your design agency. Remember that we offer complex services that include not only UX and UI but also development, quality assurance, project management and any other type of support you might need on your journey to releasing a perfect software product.

Let’s talk and see what we can do for you. We are waiting for your inquiry.

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