{"id":27291,"date":"2022-11-23T10:30:39","date_gmt":"2022-11-23T09:30:39","guid":{"rendered":"https:\/\/itcraftapps.com\/?page_id=27291"},"modified":"2023-07-19T11:47:18","modified_gmt":"2023-07-19T09:47:18","slug":"usability-testing","status":"publish","type":"page","link":"https:\/\/itcraftapps.com\/pl\/uslugi\/usability-testing\/","title":{"rendered":"Usability Testing"},"content":{"rendered":"\n<section class=\"block-base-header-3 d-flex pt--100 pb--40 pb-lg--56 minh-340px minh-lg-400px\">\n\t<div class=\"container align-self-end\">\n\t\t<h1 class=\"text-dark-2 fs-36 fs-lg-56 fw-500 lh-13 lh-lg-14 mb--0 d-flex flex-wrap\"><span class=\"mr--space\">Aplikacje mobilne i<\/span>\r\n<span class=\"mr--space\">webowe<\/span>\r\n<span class=\"w-100 d-none d-lg-block\"><\/span>\r\n<span class=\"w-lg-auto mr--space\">tworzone<\/span>\r\n<span class=\"w-100 d-block d-lg-none\"><\/span>\r\n<span class=\"col px-0 mr--space h-px bg-dark-4 flex-shrink-0 align-self-center\"><\/span>\r\n<span>przez ludzi,<\/span>\r\n<span class=\"text-right w-100 w-lg-auto ml--space\">dla ludzi<\/span>\r\n\r\n\r\n<\/h1>\t<\/div>\n<\/section>\n\n\n\n<section class=\"block-base-video\">\n\t<div class=\"container-fluid px-0\">\n\t\t<div class=\"video-box position-relative d-none d-md-block\"><figure class=\"m-0 position-absolute overflow-hidden top-0 left-0 w-100 h-100\"><img decoding=\"async\" width=\"1920\" height=\"960\" src=\"https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2023\/07\/Frame-34935-1-1-2.png\" class=\"d-block w-100 h-100 object-cover\" alt=\"\" srcset=\"https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2023\/07\/Frame-34935-1-1-2.png 1920w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2023\/07\/Frame-34935-1-1-2-300x150.png 300w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2023\/07\/Frame-34935-1-1-2-1024x512.png 1024w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2023\/07\/Frame-34935-1-1-2-768x384.png 768w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2023\/07\/Frame-34935-1-1-2-1536x768.png 1536w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2023\/07\/Frame-34935-1-1-2-1440x720.png 1440w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2023\/07\/Frame-34935-1-1-2-792x396.png 792w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2023\/07\/Frame-34935-1-1-2-492x246.png 492w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure><video id=\"block-base-video-af4f86591d-video\" class=\"d-block position-relative zindex-5 w-100 h-auto lazy\" width=\"1920\" height=\"1080\" autoplay=\"\" muted=\"\" playsinline=\"\" loop=\"\" disablepictureinpicture><source data-src=\"https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/3-Usability-Testing.mp4\" type=\"video\/mp4\"\/>Your browser does not support the video tag.<\/video><button class=\"btn btn-icon btn-icon--play btn-white\" type=\"button\" data-bs-toggle=\"modal\" data-bs-target=\"#block-base-video-af4f86591d-modal\" aria-label=\"Play Video\"><span class=\"\"><svg width=\"14\" height=\"18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M1 17V1l12 8-12 8Z\" fill=\"#131314\" stroke=\"#000\"><\/path><\/svg><\/span><\/button><\/div><div class=\"video-box position-relative d-md-none\"><video id=\"block-base-video-af4f86591d-video-mobile\" class=\"d-block position-relative zindex-5 w-100 h-auto lazy\" width=\"750\" height=\"1000\" autoplay=\"\" muted=\"\" playsinline=\"\" loop=\"\" disablepictureinpicture><source data-src=\"https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/3-Usability-Testing-mobile.mp4\" type=\"video\/mp4\"\/>Your browser does not support the video tag.<\/video><button class=\"btn btn-icon btn-icon--play btn-white\" type=\"button\" data-bs-toggle=\"modal\" data-bs-target=\"#block-base-video-af4f86591d-modal\" aria-label=\"Play Video\"><span class=\"\"><svg width=\"14\" height=\"18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M1 17V1l12 8-12 8Z\" fill=\"#131314\" stroke=\"#000\"><\/path><\/svg><\/span><\/button><\/div>\t<\/div>\n<\/section>\n\n<div class=\"modal fade block-base-video__modal\" id=\"block-base-video-af4f86591d-modal\" tabindex=\"-1\" aria-hidden=\"true\">\n\t<div class=\"modal-dialog modal-dialog-centered modal-xxl\">\n\t\t<div class=\"modal-content\">\n\t\t\t<button type=\"button\" class=\"btn btn-icon btn-icon--close btn-black position-absolute top-0 right-0 ml-auto zindex-10\" data-bs-dismiss=\"modal\" aria-label=\"Close\">\n\t\t\t\t<svg class=\"img-fluid position-relative zindex-5\" viewBox=\"0 0 18 18\" width=\"18\" height=\"18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"m10.3065 8.97989 7.3689-7.34918c.1456-.16959.2217-.38774.213-.61086-.0086-.223111-.1013-.434755-.2596-.592638-.1584-.157883-.3706-.250375-.5943-.258993-.2237-.008618-.4424.067273-.6125.212507L9.05314 7.72991 1.68426.371861c-.16739-.166934-.3944-.260716-.63112-.260716-.236708 0-.463726.093782-.631107.260716C.254652.538794.160619.765204.160619 1.00128c0 .23608.094033.46249.261414.62943L7.79981 8.97989.422033 16.3291c-.09305.0794-.168624.1772-.221978.2872-.053354.11-.083336.2298-.088064.3519-.004729.1221.015898.2438.060587.3576.044688.1138.112473.2171.1991.3035.086626.0864.190224.154.30429.1985.114067.0446.23614.0652.358562.0605.12241-.0048.24253-.0347.35281-.0879.11028-.0532.20834-.1285.28803-.2214l7.37777-7.3491L16.422 17.579c.1701.1453.3888.2212.6125.2126.2237-.0087.4359-.1012.5943-.259.1583-.1579.251-.3696.2596-.5927.0087-.2231-.0674-.4412-.213-.6108l-7.3689-7.34921Z\" fill=\"currentColor\"><\/path><\/svg>\n\t\t\t<\/button>\n\t\t\t<div class=\"modal-body p-0\">\n        <div class=\"video-box position-relative\">\n          <figure class=\"m-0 position-absolute overflow-hidden top-0 left-0 w-100 h-100\"><img decoding=\"async\" width=\"3840\" height=\"1920\" src=\"https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-34935-1-1.png\" class=\"d-block w-100 h-100 object-cover\" alt=\"\" srcset=\"https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-34935-1-1.png 3840w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-34935-1-1-300x150.png 300w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-34935-1-1-1024x512.png 1024w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-34935-1-1-768x384.png 768w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-34935-1-1-1536x768.png 1536w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-34935-1-1-2048x1024.png 2048w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-34935-1-1-1440x720.png 1440w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-34935-1-1-792x396.png 792w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-34935-1-1-492x246.png 492w\" sizes=\"(max-width: 3840px) 100vw, 3840px\" \/><\/figure><video id=\"block-base-video-af4f86591d-modal-video\" class=\"d-block img-fluid position-relative zindex-5\" width=\"1920\" height=\"1080\" loop=\"\" controls=\"\" disablepictureinpicture><source src=\"https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/4.-USABILITY-TESTING.mp4\" type=\"video\/mp4\"\/>Your browser does not support the video tag.<\/video><button class=\"btn btn-icon btn-icon--play-pause is-pause btn-white\" type=\"button\"><span><svg class=\"svg-play\" width=\"14\" height=\"18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M1 17V1l12 8-12 8Z\" fill=\"#131314\" stroke=\"#000\"><\/path><\/svg><svg class=\"svg-pause\" width=\"14\" height=\"19\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M1.85547.42627V18.4263M12.1445.42627V18.4263\" stroke=\"#000\" stroke-width=\"3.6\"><\/path><\/svg><\/span><\/button>        <\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<script type=\"text\/javascript\">\ndocument.addEventListener(\"DOMContentLoaded\", function() {\n  var lazyVideos = [].slice.call(document.querySelectorAll(\"video.lazy\"));\n\n  if (\"IntersectionObserver\" in window) {\n    var lazyVideoObserver = new IntersectionObserver(function(entries, observer) {\n      entries.forEach(function(video) {\n        const videoBox = video.target.closest('.video-box');\n\n        if (video.isIntersecting) {\n          for (var source in video.target.children) {\n            var videoSource = video.target.children[source];\n            if (typeof videoSource.tagName === \"string\" && videoSource.tagName === \"SOURCE\") {\n              videoSource.src = videoSource.dataset.src;\n            }\n          }\n\n          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zmieni si\u0119 w produkt do zarabiania, prawda?<\/h2><div class=\"row gy-24 gx-48 mt--16 mt-lg--32 fs-17 fs-lg-20 lh-155 lh-lg-16 fw-500 text-dark-5\"><div class=\"col-12 col-md-6 last-child-mb-0\"><p><span style=\"font-weight: 400\">Doskonale znamy t\u0119 ekscytacj\u0119. Jest jednak jedna rzecz, kt\u00f3r\u0105 nale\u017cy wzi\u0105\u0107 pod uwag\u0119 podczas opracowywania nowego produktu cyfrowego (mo\u017ce to by\u0107 aplikacja internetowa, <a href=\"https:\/\/itcraftapps.com\/pl\/blog\/co-to-jest-aplikacja-mobilna\/\">aplikacja mobilna<\/a> lub co\u015b innego). Musisz zderzy\u0107 klikalny prototyp z prawdziwymi u\u017cytkownikami (najlepiej personami dla twojego produktu). Brzmi jak czasoch\u0142onny<\/span><\/p>\n<\/div><div class=\"col-12 col-md-6 last-child-mb-0\"><p><span style=\"font-weight: 400\">i bardzo kosztowny proces? Niekoniecznie.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Nie musisz tego robi\u0107 samodzielnie. Szczerze m\u00f3wi\u0105c, zdecydowanie zalecamy, aby tego nie robi\u0107. Dlaczego? Poniewa\u017c jeste\u015bmy ekspertami w tej dziedzinie i zrobimy to szybciej, a Ciebie to b\u0119dzie mniej kosztowa\u0107 \u2013 dotrzemy w Twoim imieniu do po\u017c\u0105danych u\u017cytkownik\u00f3w.<\/span><\/p>\n<\/div><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"block-base-images-row pb--20 pb-lg--140 pb-xl--240\">\n\t<div class=\"container\">\n\t\t<div class=\"row g-20 g-lg-48\">\n\t\t\t<div class=\"col-12 col-lg\"><img decoding=\"async\" width=\"1392\" height=\"1392\" src=\"https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35010-1.png\" class=\"d-block w-100 h-100 object-cover\" alt=\"\" srcset=\"https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35010-1.png 1392w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35010-1-300x300.png 300w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35010-1-1024x1024.png 1024w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35010-1-150x150.png 150w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35010-1-768x768.png 768w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35010-1-792x792.png 792w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35010-1-492x492.png 492w\" sizes=\"(max-width: 1392px) 100vw, 1392px\" \/><\/div><div class=\"col-12 col-lg\"><img decoding=\"async\" width=\"1392\" height=\"1392\" src=\"https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35011-1.png\" class=\"d-block w-100 h-100 object-cover\" alt=\"\" srcset=\"https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35011-1.png 1392w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35011-1-300x300.png 300w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35011-1-1024x1024.png 1024w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35011-1-150x150.png 150w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35011-1-768x768.png 768w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35011-1-792x792.png 792w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35011-1-492x492.png 492w\" sizes=\"(max-width: 1392px) 100vw, 1392px\" \/><\/div>\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"block-services-5-text bg-light-9 pt--80 pt-lg--140 pt-xl--200 pb--80 pb-lg--140\">\n\t<div class=\"container\">\n\t\t<div class=\"row\"><h4 class=\"col-12 col-lg-4 text-dark-2 fs-36 fs-xl-48 lh-13 lh-lg-14 fw-500 mb-0\">Co to w\u0142a\u015bciwie jest?<\/h4><div class=\"col-12 mt--40 mt-lg--0 col-lg-6 offset-lg-2 fs-20 lh-16 text-dark-3  last-child-mb-0\"><p><span style=\"font-weight: 400\">Design zorientowany na u\u017cytkownika ma kluczowe znaczenie. To nie tylko modne has\u0142o \u2013 to prawdziwe \u017cycie. S\u0142uchaj, na pewno u\u017cywasz produkt\u00f3w cyfrowych. Dlaczego ich u\u017cywasz? Poniewa\u017c s\u0105 odpowiedzi\u0105 na Twoje potrzeby i u\u0142atwiaj\u0105 \u017cycie. To samo dotyczy Twojego produktu cyfrowego. Pierwsz\u0105 rzecz\u0105, kt\u00f3r\u0105 musisz zrobi\u0107 z klikalnym prototypem, jest sprawdzenie, w jaki spos\u00f3b u\u017cytkownicy wchodz\u0105 w interakcje z Twoim produktem.<\/span><\/p>\n<\/div><\/div><hr class=\"mt--80 mt-lg--120 mb--80 mb-lg--120 border-light-3\" \/><div class=\"row\"><h4 class=\"col-12 col-lg-4 text-dark-2 fs-36 fs-xl-48 lh-13 lh-lg-14 fw-500 mb-0\">Dlaczego testy s\u0105 niezb\u0119dne?<\/h4><div class=\"col-12 mt--40 mt-lg--0 col-lg-6 offset-lg-2 fs-20 lh-16 text-dark-3  last-child-mb-0\"><p><span style=\"font-weight: 400\">Kiedy u\u017cywasz produktu przez d\u0142ugi czas, po prostu si\u0119 do niego przyzwyczajasz \u2013 to proste. Nie musisz si\u0119 zastanawia\u0107, co zrobi\u0107, szuka\u0107 opcji itp. Najlepiej by\u0142oby zaprojektowa\u0107 now\u0105 aplikacj\u0119 tak, aby osi\u0105gn\u0105\u0107 ten efekt od pierwszego klikni\u0119cia \u2013 chodzi oczywi\u015bcie o bezproblemow\u0105 obs\u0142ug\u0119. \u015awie\u017ce spojrzenie jest wi\u0119c bezcenne. I o to w\u0142a\u015bnie chodzi w usability testing. Dlatego prawdziwi u\u017cytkownicy s\u0105 tu kluczowi. Potrzebujesz test\u00f3w u\u017cyteczno\u015bci, aby okre\u015bli\u0107, co zrobi\u0105 Twoi nowi u\u017cytkownicy, gdy zaczn\u0105 wchodzi\u0107 w interakcje z Twoim produktem.<\/span><\/p>\n<\/div><\/div>\t<\/div>\n<\/section>\n\n\n\n<section class=\"block-base-values overflow-hidden pt--110 pt-lg--140 pt-xl--220 pb--140 pb-lg--140 pb-xl--240\" data-scroll-theme>\n\t<div class=\"container\">\n\t\t<h2 class=\"col-12 col-lg-7 col-xl-5 px-0 text-dark-2 fs-36 fs-lg-56 fw-500 lh-13 lh-lg-14 mb--100 mb-lg--140 mb-xl--180 d-flex flex-wrap\">Dlaczego tego potrzebujesz?<\/h2>\t<\/div>\n\n\t<div class=\"container pr-0 pr-sm--24\">\n\t\t\t\t\t<div class=\"row gy-80 gy-xl-0 d-none d-lg-flex\">\n\t\t\t\t<div class=\"col-12 col-lg-6 col-xl-3\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Intuitive-interface.svg\" class=\"img-fluid d-block mb--40 mb-lg--64\" alt=\"\" \/><p class=\"col-12 col-md-10 col-xl-12 px-0 text-black text-lg-dark-2 fs-28 fw-500 lh-15 mb--0\">Intuicyjny interfejs<\/p><div class=\"col-12 col-md-10 col-xl-12 px-0 text-dark-3 fs-17 lh-155 mt--16 last-child-mb-0\"><p>Jak porusza\u0107 si\u0119 po aplikacji\/na stronie?<\/p>\n<\/div><\/div><div class=\"col-12 col-lg-6 col-xl-3\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Flawless-experience.svg\" class=\"img-fluid d-block mb--40 mb-lg--64\" alt=\"\" \/><p class=\"col-12 col-md-10 col-xl-12 px-0 text-black text-lg-dark-2 fs-28 fw-500 lh-15 mb--0\">Bogate do\u015bwiadczenie<\/p><div class=\"col-12 col-md-10 col-xl-12 px-0 text-dark-3 fs-17 lh-155 mt--16 last-child-mb-0\"><p>Czy uda si\u0119 zrealizowa\u0107 wszystkie po\u017c\u0105dane dzia\u0142ania (podr\u00f3\u017c klienta)?<\/p>\n<\/div><\/div><div class=\"col-12 col-lg-6 col-xl-3\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Generated-value.svg\" class=\"img-fluid d-block mb--40 mb-lg--64\" alt=\"\" \/><p class=\"col-12 col-md-10 col-xl-12 px-0 text-black text-lg-dark-2 fs-28 fw-500 lh-15 mb--0\">Wygenerowana warto\u015b\u0107<br \/>\r\n<\/p><div class=\"col-12 col-md-10 col-xl-12 px-0 text-dark-3 fs-17 lh-155 mt--16 last-child-mb-0\"><p><span style=\"font-weight: 400\">Przeniesiona na interfejs i funkcjonalno\u015b\u0107<\/span><\/p>\n<\/div><\/div><div class=\"col-12 col-lg-6 col-xl-3\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Engaged-users.svg\" class=\"img-fluid d-block mb--40 mb-lg--64\" alt=\"\" \/><p class=\"col-12 col-md-10 col-xl-12 px-0 text-black text-lg-dark-2 fs-28 fw-500 lh-15 mb--0\">Zaanga\u017cowani userzy<\/p><div class=\"col-12 col-md-10 col-xl-12 px-0 text-dark-3 fs-17 lh-155 mt--16 last-child-mb-0\"><p><span style=\"font-weight: 400\">Czy produkt zapewnia wydajn\u0105 i funkcjonaln\u0105 obs\u0142ug\u0119?<\/span><\/p>\n<\/div><\/div>\t\t\t<\/div>\n\n\t\t\t<div class=\"block-base-values__glide-wrapper fullwidth__glide-wrapper--down-lg d-lg-none\">\n\t\t\t\t<div class=\"block-base-values__glide\">\n\t\t\t\t\t<div data-glide-el=\"track\" class=\"glide__track\">\n\t\t\t\t\t\t<div class=\"glide__slides\">\n\t\t\t\t\t\t\t<div class=\"glide__slide h-auto\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Intuitive-interface.svg\" class=\"img-fluid d-block mb--40 mb-lg--64\" alt=\"\" \/><p class=\"text-black text-lg-dark-2 fs-28 fw-500 lh-15 mb--0\">Intuicyjny interfejs<\/p><div class=\"text-dark-3 fs-17 lh-155 mt--16 last-child-mb-0\"><p>Jak porusza\u0107 si\u0119 po aplikacji\/na stronie?<\/p>\n<\/div><\/div><div class=\"glide__slide h-auto\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Flawless-experience.svg\" class=\"img-fluid d-block mb--40 mb-lg--64\" alt=\"\" \/><p class=\"text-black text-lg-dark-2 fs-28 fw-500 lh-15 mb--0\">Bogate do\u015bwiadczenie<\/p><div class=\"text-dark-3 fs-17 lh-155 mt--16 last-child-mb-0\"><p>Czy uda si\u0119 zrealizowa\u0107 wszystkie po\u017c\u0105dane dzia\u0142ania (podr\u00f3\u017c klienta)?<\/p>\n<\/div><\/div><div class=\"glide__slide h-auto\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Generated-value.svg\" class=\"img-fluid d-block mb--40 mb-lg--64\" alt=\"\" \/><p class=\"text-black text-lg-dark-2 fs-28 fw-500 lh-15 mb--0\">Wygenerowana warto\u015b\u0107<br \/>\r\n<\/p><div class=\"text-dark-3 fs-17 lh-155 mt--16 last-child-mb-0\"><p><span style=\"font-weight: 400\">Przeniesiona na interfejs i funkcjonalno\u015b\u0107<\/span><\/p>\n<\/div><\/div><div class=\"glide__slide h-auto\"><img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Engaged-users.svg\" class=\"img-fluid d-block mb--40 mb-lg--64\" alt=\"\" \/><p class=\"text-black text-lg-dark-2 fs-28 fw-500 lh-15 mb--0\">Zaanga\u017cowani userzy<\/p><div class=\"text-dark-3 fs-17 lh-155 mt--16 last-child-mb-0\"><p><span style=\"font-weight: 400\">Czy produkt zapewnia wydajn\u0105 i funkcjonaln\u0105 obs\u0142ug\u0119?<\/span><\/p>\n<\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n<section class=\"block-services-5-key-elements bg-dark-4 pt--100 pt-lg--140 pb--100 pb-lg--160\">\n\t<div class=\"container\">\n\t\t<h2 class=\"col-12 col-lg-8 col-xl-6 px-0 text-white fs-36 fs-lg-48 fw-500 lh-13 lh-lg-14 mb--0 d-flex flex-wrap\">Korzy\u015bci z test\u00f3w <br \/>\r\nz prawdziwymi userami<\/h2><div class=\"col-12 col-lg-6 col-xl-4 px-0 last-child-mb-0 mt--32 text-gray-4 fs-20 fs-lg-20 fw-500 lh-16\">W prostych s\u0142owach \u2013 czy u\u017cy\u0142by\u015b aplikacji, kt\u00f3ra jest zbyt skomplikowana i ma\u0142o intuicyjna? Czy u\u017cy\u0142by\u015b produktu cyfrowego, kt\u00f3ry nie pozwala na szybkie i efektywne wykonywanie dzia\u0142a\u0144? C\u00f3\u017c, oto korzy\u015bci, ciesz si\u0119:<\/div>\n\t\t\t\t\t<div class=\"mb-lg--120\"><\/div>\n\t\t\t<div class=\"d-none d-lg-flex row g-0 mb--40 pl--24 pr--24 text-gray-4 fs-14 lh-10 fw-500 text-uppercase\">\n\t\t\t\t<p class=\"col-12 col-lg-6 mb--0\">Korzy\u015bci<\/p><p class=\"col-12 col-lg-5 mb--0\">Opis<\/p>\t\t\t<\/div>\n\n\t\t\t<hr class=\"d-none d-lg-block mt--0 mb--0 border-dark-2\" \/><div class=\"row g-0 align-items-center pt--80 pt-lg--60 pb--80 pb-lg--60 pl-lg--24 pr-lg--24\"><div class=\"col-12 col-lg-6 mb--16 mb-lg--0\"><div class=\"d-lg-flex align-items-lg-center \" style=\"top: 80px;\"><div class=\"block-services-5-key-elements__number flex-shrink-0 fs-20 fs-lg-24 fw-500 text-white border-dark-3 mb--16 mb-lg--0 mr-lg--48\">01<\/div><h3 class=\"mb--0 text-white fs-28 fs-lg-24 lh-15 fw-500 pr-lg--48\">Weryfikacja Twojego<br \/>\r\nklikalnego prototypu<\/h3><\/div><\/div><div class=\"col-12 col-lg-5 last-child-mb-0 text-gray-4 fs-17 lh-155\"><p>Prototyp to pierwszy szkic w fazie cyfrowego rozwoju produktu. Zanim Tw\u00f3j nowy gamechanger wyruszy w \u015bwiat, trzeba go zderzy\u0107 z prawdziwymi u\u017cytkownikami, a tak\u017ce sprawdzi\u0107, jak zachowa si\u0119 na rynku. Te dwa czynniki s\u0105 r\u00f3wnie wa\u017cne. Po prostu \u2013 chodzi o testowanie za\u0142o\u017ce\u0144.<\/p>\n<\/div><\/div><hr class=\"mt--0 mb--0 border-dark-2 ml--n20 ml-lg--0 mr--n20 mr-lg--0\" \/><div class=\"row g-0 align-items-center pt--80 pt-lg--60 pb--80 pb-lg--60 pl-lg--24 pr-lg--24\"><div class=\"col-12 col-lg-6 mb--16 mb-lg--0\"><div class=\"d-lg-flex align-items-lg-center \" style=\"top: 80px;\"><div class=\"block-services-5-key-elements__number flex-shrink-0 fs-20 fs-lg-24 fw-500 text-white border-dark-3 mb--16 mb-lg--0 mr-lg--48\">02<\/div><h3 class=\"mb--0 text-white fs-28 fs-lg-24 lh-15 fw-500 pr-lg--48\">Identyfikacja problem\u00f3w<br \/>\r\n(zw\u0142aszcza przy z\u0142o\u017conych flows)<\/h3><\/div><\/div><div class=\"col-12 col-lg-5 last-child-mb-0 text-gray-4 fs-17 lh-155\"><p>Im bardziej z\u0142o\u017cony jest Tw\u00f3j nowy produkt, tym wi\u0119ksza szansa na wady. Dlatego najlepiej jest je wykry\u0107 tak szybko, jak to mo\u017cliwe. Przek\u0142ada si\u0119 to na dwie rzeczy \u2013 wyeliminowanie problem\u00f3w skutkuje doskona\u0142ym do\u015bwiadczeniem u\u017cytkownika w produkcie ko\u0144cowym oraz pozwala zaoszcz\u0119dzi\u0107 du\u017co czasu i pieni\u0119dzy w rozwoju. To proste.<\/p>\n<\/div><\/div><hr class=\"mt--0 mb--0 border-dark-2 ml--n20 ml-lg--0 mr--n20 mr-lg--0\" \/><div class=\"row g-0 align-items-center pt--80 pt-lg--60 pb--80 pb-lg--60 pl-lg--24 pr-lg--24\"><div class=\"col-12 col-lg-6 mb--16 mb-lg--0\"><div class=\"d-lg-flex align-items-lg-center \" style=\"top: 80px;\"><div class=\"block-services-5-key-elements__number flex-shrink-0 fs-20 fs-lg-24 fw-500 text-white border-dark-3 mb--16 mb-lg--0 mr-lg--48\">03<\/div><h3 class=\"mb--0 text-white fs-28 fs-lg-24 lh-15 fw-500 pr-lg--48\">Potwierdzenie spe\u0142nienia<br \/>\r\npotrzeb konsument\u00f3w<\/h3><\/div><\/div><div class=\"col-12 col-lg-5 last-child-mb-0 text-gray-4 fs-17 lh-155\"><p>Dowiedzenie si\u0119, czy Tw\u00f3j nowy produkt cyfrowy spe\u0142nia potrzeby prawdziwych u\u017cytkownik\u00f3w, jest bezcenne. Jest to okazja do zweryfikowania, czy Twoja wizja rzeczywi\u015bcie mo\u017ce by\u0107 produktem zarabiaj\u0105cym. Zyskujesz tak\u017ce bezcenny wgl\u0105d w potrzeby i zachowania u\u017cytkownik\u00f3w. Mo\u017cesz dostosowa\u0107 dzia\u0142ania, aby stworzy\u0107 jeszcze lepszy produkt.<\/p>\n<\/div><\/div><hr class=\"mt--0 mb--0 border-dark-2 ml--n20 ml-lg--0 mr--n20 mr-lg--0\" \/><div class=\"row g-0 align-items-center pt--80 pt-lg--60 pb--80 pb-lg--60 pl-lg--24 pr-lg--24\"><div class=\"col-12 col-lg-6 mb--16 mb-lg--0\"><div class=\"d-lg-flex align-items-lg-center \" style=\"top: 80px;\"><div class=\"block-services-5-key-elements__number flex-shrink-0 fs-20 fs-lg-24 fw-500 text-white border-dark-3 mb--16 mb-lg--0 mr-lg--48\">04<\/div><h3 class=\"mb--0 text-white fs-28 fs-lg-24 lh-15 fw-500 pr-lg--48\">Identyfikacja, kt\u00f3re punkty \/ obszary<br \/>\r\nprzyci\u0105gaj\u0105 uwag\u0119 klient\u00f3w<\/h3><\/div><\/div><div class=\"col-12 col-lg-5 last-child-mb-0 text-gray-4 fs-17 lh-155\"><p>Zdobycie praktycznego do\u015bwiadczenia z nowym produktem jest bardzo ekscytuj\u0105ce dla u\u017cytkownik\u00f3w. Poza oczywist\u0105 korzy\u015bci\u0105 dla Ciebie \u2013 informacj\u0105 zwrotn\u0105 od grupy docelowej \u2013 zyskujesz jeszcze wi\u0119cej. Grono zaanga\u017cowanych przysz\u0142ych klient\u00f3w, kt\u00f3rzy mog\u0105 r\u00f3wnie\u017c pe\u0142ni\u0107 rol\u0119 ambasador\u00f3w Twojego nowego produktu cyfrowego.<\/p>\n<\/div><\/div><hr class=\"mt--0 mb--0 border-dark-2 ml--n20 ml-lg--0 mr--n20 mr-lg--0\" \/><div class=\"row g-0 align-items-center pt--80 pt-lg--60 pb--80 pb-lg--60 pl-lg--24 pr-lg--24\"><div class=\"col-12 col-lg-6 mb--16 mb-lg--0\"><div class=\"d-lg-flex align-items-lg-center \" style=\"top: 80px;\"><div class=\"block-services-5-key-elements__number flex-shrink-0 fs-20 fs-lg-24 fw-500 text-white border-dark-3 mb--16 mb-lg--0 mr-lg--48\">05<\/div><h3 class=\"mb--0 text-white fs-28 fs-lg-24 lh-15 fw-500 pr-lg--48\">Identyfikacja niekt\u00f3rych drobnych lub<br \/>\r\ng\u0142\u00f3wnych b\u0142\u0119d\u00f3w \/ bug\u00f3w \/ problem\u00f3w.<\/h3><\/div><\/div><div class=\"col-12 col-lg-5 last-child-mb-0 text-gray-4 fs-17 lh-155\"><p>Wi\u0119kszo\u015b\u0107 u\u017cytkownik\u00f3w rezygnuje z produktu cyfrowego z dowolnego powodu. Awarie i zawieszenia s\u0105 \u0142atwe do wykrycia, ale musisz by\u0107 \u015bwiadomy faktu, \u017ce wszystko mo\u017ce spowodowa\u0107, \u017ce Twoja grupa docelowa przerzuci si\u0119 na produkty konkurencji. Zadbanie o szczeg\u00f3\u0142y przed wypuszczeniem produktu jest o wiele \u0142atwiejsze (i ta\u0144sze).<\/p>\n<\/div><\/div><hr class=\"mt--0 mb--0 border-dark-2 ml--n20 ml-lg--0 mr--n20 mr-lg--0\" \/><div class=\"row g-0 align-items-center pt--80 pt-lg--60 pb--80 pb-lg--60 pl-lg--24 pr-lg--24\"><div class=\"col-12 col-lg-6 mb--16 mb-lg--0\"><div class=\"d-lg-flex align-items-lg-center \" style=\"top: 80px;\"><div class=\"block-services-5-key-elements__number flex-shrink-0 fs-20 fs-lg-24 fw-500 text-white border-dark-3 mb--16 mb-lg--0 mr-lg--48\">06<\/div><h3 class=\"mb--0 text-white fs-28 fs-lg-24 lh-15 fw-500 pr-lg--48\">Zrozumienie tego, co dostarcza<br \/>\r\nnajlepsze user experience.<\/h3><\/div><\/div><div class=\"col-12 col-lg-5 last-child-mb-0 text-gray-4 fs-17 lh-155\"><p>Wynik z\u0142o\u017conych bada\u0144 u\u017cytkownik\u00f3w jest jasny \u2013 ludzie po prostu lubi\u0105 korzysta\u0107 z Twojego nowego produktu cyfrowego. Zanim to marzenie si\u0119 spe\u0142ni, trzeba zebra\u0107 i przetworzy\u0107 wiele danych. Spostrze\u017cenia, informacje zwrotne, r\u00f3\u017cne testy \u2013 wszystkie te elementy s\u0105 wymagane, aby zapewni\u0107 rado\u015b\u0107 docelowym odbiorcom.<\/p>\n<\/div><\/div>\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"block-services-5-image-text-v2 pt--80 pt-lg--140 pt-xl--200 pb--80 pb-lg--140 pb-xl--200 block-services-5-image-text-v2--layout-1\">\n\t<div class=\"container\">\n\t\t<div class=\"row align-items-center\">\n\t\t\t<div class=\"col-12 col-lg-4 order-2 order-lg-1\">\n\t\t\t\t<h2 class=\"text-dark-2 fs-36 fs-lg-48 fw-500 lh-13 lh-lg-14 mb-0\">Usability testing <br \/>\r\nvs user testing<\/h2><div class=\"text-dark-3 fs-17 lh-155 mt--40 last-child-mb-0\"><p><span style=\"font-weight: 400\">Mamy ponad dziesi\u0119cioletnie do\u015bwiadczenie, wi\u0119c naprawd\u0119 mo\u017cemy powiedzie\u0107, \u017ce wiele os\u00f3b uwa\u017ca te dwa terminy za synonimy. Wi\u0119c nie. To s\u0105 dwie zupe\u0142nie r\u00f3\u017cne rzeczy. Maj\u0105 r\u00f3\u017cne znaczenia, u\u017cywaj\u0105 r\u00f3\u017cnych metod i obejmuj\u0105 r\u00f3\u017cne fazy. Czytaj dalej, aby dowiedzie\u0107 si\u0119 szczeg\u00f3\u0142\u00f3w.<\/span><\/p>\n<\/div>\t\t\t<\/div>\n\t\t\t<div class=\"col-12 col-lg-5 offset-lg-3 order-1 order-lg-2 mb--60 mt-lg--0\">\n\t\t\t\t<figure class=\"mb-0\"><img decoding=\"async\" width=\"1146\" height=\"1146\" src=\"https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-34988.png\" class=\"d-block img-fluid\" alt=\"\" srcset=\"https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-34988.png 1146w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-34988-300x300.png 300w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-34988-1024x1024.png 1024w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-34988-150x150.png 150w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-34988-768x768.png 768w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-34988-792x792.png 792w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-34988-492x492.png 492w\" sizes=\"(max-width: 1146px) 100vw, 1146px\" \/><\/figure>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<section class=\"block-services-5-objectives bg-light-9 pt--80 pt-lg--140 pt-xl--200 pb--80 pb-lg--140 pb-xl--200\">\n\t<div class=\"container\">\n\t\t<h2 class=\"col-12 col-lg-8 col-xl-6 px-0 text-dark-2 fs-36 fs-lg-48 fw-500 lh-13 lh-lg-14 mb--0 d-flex flex-wrap\">Cele<\/h2><div class=\"col-12 col-lg-6 col-xl-5 px-0 last-child-mb-0 text-dark-4 fs-20 fw-500 lh-16 mt--40\">Znasz r\u00f3\u017cnice w znaczeniu tych dw\u00f3ch proces\u00f3w, przejd\u017amy teraz do cz\u0119\u015bci \u201ecel\u201d. Ujmijmy to naprawd\u0119 prosto \u2013 oto podsumowanie cel\u00f3w ka\u017cdego procesu.<\/div>\n\t\t\t\t\t<div class=\"mt--200\"><h3 class=\"col-12 col-lg-8 col-xl-6 px-0 text-dark-2 fs-36 fs-lg-48 fw-500 lh-13 lh-lg-14 mb--48\">Usability testing<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"row gy-48\"><div class=\"col-12 col-lg-4\"><p class=\"fs-15 lh-16 fw-500 text-dark-4 mb--0\">01<\/p><hr class=\"mt--24 mb--40 border-gray-2\" \/><h3 class=\"mb--0 text-dark-2 fs-24 lh-15 fw-500\">Ewaluacja produktu cyfrowego<\/h3><div class=\"last-child-mb-0 text-dark-4 fs-17 lh-155 mt--16\">Zaczyna si\u0119 od zdefiniowania celu ewaluacji \u2013 ma to na celu ulepszenie produktu lub stworzenie lepszej wersji w przysz\u0142o\u015bci (lub jedno i drugie). Chodzi o wyznaczenie w\u0142a\u015bciwego kierunku.<\/div><\/div><div class=\"col-12 col-lg-4\"><p class=\"fs-15 lh-16 fw-500 text-dark-4 mb--0\">02<\/p><hr class=\"mt--24 mb--40 border-gray-2\" \/><h3 class=\"mb--0 text-dark-2 fs-24 lh-15 fw-500\">Walidacja rozwi\u0105zania<\/h3><div class=\"last-child-mb-0 text-dark-4 fs-17 lh-155 mt--16\">Przed zrobieniem post\u0119p\u00f3w wa\u017cne jest, aby zweryfikowa\u0107, czy za\u0142o\u017cenia s\u0105 prawid\u0142owe. Kompleksowe badanie, kt\u00f3re obejmuje interakcje rzeczywistych u\u017cytkownik\u00f3w z produktem, pomaga zapewni\u0107 najlepsze experience.<\/div><\/div><div class=\"col-12 col-lg-4\"><p class=\"fs-15 lh-16 fw-500 text-dark-4 mb--0\">03<\/p><hr class=\"mt--24 mb--40 border-gray-2\" \/><h3 class=\"mb--0 text-dark-2 fs-24 lh-15 fw-500\">Poprawa funkcjonalno\u015bci<\/h3><div class=\"last-child-mb-0 text-dark-4 fs-17 lh-155 mt--16\">Przy ogromnym \u0142adunku cennych danych nadszed\u0142 czas na wdro\u017cenie niezb\u0119dnych zmian. Lepsza funkcjonalno\u015b\u0107 oznacza najlepsze wra\u017cenia u\u017cytkownika i wy\u017cszy zysk.<\/div><\/div><\/div>\t\t\t\t\t\t\t<\/div><div class=\"mt--160\"><h3 class=\"col-12 col-lg-8 col-xl-6 px-0 text-dark-2 fs-36 fs-lg-48 fw-500 lh-13 lh-lg-14 mb--48\">User testing<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"row gy-48\"><div class=\"col-12 col-lg-4\"><p class=\"fs-15 lh-16 fw-500 text-dark-4 mb--0\">01<\/p><hr class=\"mt--24 mb--40 border-gray-2\" \/><h3 class=\"mb--0 text-dark-2 fs-24 lh-15 fw-500\">Zrozumienie potrzeb user\u00f3w<\/h3><div class=\"last-child-mb-0 text-dark-4 fs-17 lh-155 mt--16\">Czego chc\u0105 Twoi potencjalni klienci? Organizujemy skrupulatnie dobrane grupy fokusowe, aby pozna\u0107 potrzeby odbiorc\u00f3w docelowych. Ten etap dostarcza bezcennych informacji.<\/div><\/div><div class=\"col-12 col-lg-4\"><p class=\"fs-15 lh-16 fw-500 text-dark-4 mb--0\">02<\/p><hr class=\"mt--24 mb--40 border-gray-2\" \/><h3 class=\"mb--0 text-dark-2 fs-24 lh-15 fw-500\">Walidacja pomys\u0142u<\/h3><div class=\"last-child-mb-0 text-dark-4 fs-17 lh-155 mt--16\">Pasja do samego pomys\u0142u nie przynosi pieni\u0119dzy. Kluczowe znaczenie ma sprawdzenie, czy idea przetrwa ostr\u0105 krytyk\u0119 grupy docelowej. Czy ludzie zap\u0142ac\u0105 za Tw\u00f3j produkt?\r\n<\/div><\/div><div class=\"col-12 col-lg-4\"><p class=\"fs-15 lh-16 fw-500 text-dark-4 mb--0\">03<\/p><hr class=\"mt--24 mb--40 border-gray-2\" \/><h3 class=\"mb--0 text-dark-2 fs-24 lh-15 fw-500\">Tworzenie koncept\u00f3w<\/h3><div class=\"last-child-mb-0 text-dark-4 fs-17 lh-155 mt--16\">Zanim rozpocznie si\u0119 praca, musi by\u0107 strategia. R\u00f3wnie\u017c analizy rynku, kosztorysy, architektura produktu \u2013 to solidne podstawy sukcesu Twojego nowego produktu.<\/div><\/div><\/div>\t\t\t\t\t\t\t<\/div>\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"block-services-5-image-text-v2 pt--20 pt-lg--140 pt-xl--200 block-services-5-image-text-v2--layout-1\">\n\t<div class=\"container\">\n\t\t<div class=\"row align-items-center\">\n\t\t\t<div class=\"col-12 col-lg-4 order-2 order-lg-1\">\n\t\t\t\t<h2 class=\"text-dark-2 fs-36 fs-lg-48 fw-500 lh-13 lh-lg-14 mb-0\">Fazy<\/h2><div class=\"text-dark-3 fs-17 lh-155 mt--40 last-child-mb-0\"><p><span style=\"font-weight: 400\">Tak, one te\u017c si\u0119 r\u00f3\u017cni\u0105. W\u0142a\u015bnie dowiedzia\u0142e\u015b si\u0119, \u017ce testy u\u017cytkownik\u00f3w polegaj\u0105 na okre\u015bleniu potrzeb i oczekiwa\u0144 u\u017cytkownik\u00f3w oraz zweryfikowaniu pomys\u0142u. Nic dziwnego, \u017ce proces ten nale\u017cy przeprowadzi\u0107 od samego pocz\u0105tku \u2013 gdy tylko pojawi si\u0119 pomys\u0142, kt\u00f3ry nale\u017cy przekszta\u0142ci\u0107 w monetyzuj\u0105cy produkt cyfrowy.<\/span><\/p>\n<\/div>\t\t\t<\/div>\n\t\t\t<div class=\"col-12 col-lg-5 offset-lg-3 order-1 order-lg-2 mb--60 mt-lg--0\">\n\t\t\t\t<figure class=\"mb-0\"><img decoding=\"async\" width=\"1146\" height=\"1146\" src=\"https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35024.png\" class=\"d-block img-fluid\" alt=\"\" srcset=\"https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35024.png 1146w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35024-300x300.png 300w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35024-1024x1024.png 1024w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35024-150x150.png 150w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35024-768x768.png 768w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35024-792x792.png 792w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35024-492x492.png 492w\" sizes=\"(max-width: 1146px) 100vw, 1146px\" \/><\/figure>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"block-services-5-image-text-v2 pt--80 pt-lg--140 pt-xl--180 pb--80 pb-lg--140 pb-xl--200 block-services-5-image-text-v2--layout-2\">\n\t<div class=\"container\">\n\t\t<div class=\"row align-items-center flex-lg-row-reverse justify-content-end\">\n\t\t\t<div class=\"col-12 col-lg-5 offset-lg-1 order-2 order-lg-1\">\n\t\t\t\t<h2 class=\"text-dark-2 fs-36 fs-lg-48 fw-500 lh-13 lh-lg-14 mb-0\">Metody<\/h2><div class=\"text-dark-3 fs-17 lh-155 mt--40 last-child-mb-0\"><p><span style=\"font-weight: 400\">Poniewa\u017c testy u\u017cytkownik\u00f3w rozpoczynaj\u0105 si\u0119, zanim jeszcze b\u0119dziesz mie\u0107 produkt pod r\u0119k\u0105, wykorzystuje si\u0119 grupy fokusowe i wywiady, aby dowiedzie\u0107 si\u0119, czy Twoje przysz\u0142e rozwi\u0105zanie jest przydatne dla ludzi. Zadajesz wi\u0119c pytania, aby zobaczy\u0107, jak u\u017cytkownicy rozwi\u0105zuj\u0105 swoje problemy. Je\u015bli chodzi o testy u\u017cyteczno\u015bci, jest to o wiele bardziej interesuj\u0105ce, poniewa\u017c musisz zobaczy\u0107, jak Twoi u\u017cytkownicy wchodz\u0105 w interakcj\u0119 z prototypem i czy uwa\u017caj\u0105 to za pozytywne do\u015bwiadczenie.<\/span><\/p>\n<\/div>\t\t\t<\/div>\n\t\t\t<div class=\"col-12 col-lg-5 order-1 order-lg-2 mb--60 mt-lg--0\">\n\t\t\t\t<figure class=\"mb-0\"><img decoding=\"async\" width=\"1146\" height=\"1144\" src=\"https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35024-1.png\" class=\"d-block img-fluid\" alt=\"\" srcset=\"https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35024-1.png 1146w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35024-1-300x300.png 300w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35024-1-1024x1022.png 1024w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35024-1-150x150.png 150w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35024-1-768x767.png 768w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35024-1-792x791.png 792w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Frame-35024-1-492x491.png 492w\" sizes=\"(max-width: 1146px) 100vw, 1146px\" \/><\/figure>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n\n<section class=\"block-base-image\">\n\t<div class=\"container-fluid px-0\">\n\t\t<img decoding=\"async\" width=\"3840\" height=\"1920\" src=\"https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Mask-group-2.png\" class=\"img-fluid d-none d-md-block mx-auto\" alt=\"\" srcset=\"https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Mask-group-2.png 3840w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Mask-group-2-300x150.png 300w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Mask-group-2-1024x512.png 1024w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Mask-group-2-768x384.png 768w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Mask-group-2-1536x768.png 1536w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Mask-group-2-2048x1024.png 2048w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Mask-group-2-1440x720.png 1440w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Mask-group-2-792x396.png 792w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Mask-group-2-492x246.png 492w\" sizes=\"(max-width: 3840px) 100vw, 3840px\" \/><img decoding=\"async\" width=\"750\" height=\"1200\" src=\"https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Mask-group-1-1.png\" class=\"img-fluid d-block d-md-none mx-auto\" alt=\"\" srcset=\"https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Mask-group-1-1.png 750w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Mask-group-1-1-188x300.png 188w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Mask-group-1-1-640x1024.png 640w, https:\/\/itcraftapps.com\/pl\/wp-content\/uploads\/sites\/5\/2022\/11\/Mask-group-1-1-492x787.png 492w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t<\/div>\n<\/section>\n\n\n\n<section class=\"block-services-5-text bg-light-9 pt--80 pt-lg--140 pt-xl--200 pb--80 pb-lg--140\">\n\t<div class=\"container\">\n\t\t<div class=\"row\"><h4 class=\"col-12 col-lg-4 text-dark-2 fs-36 fs-xl-48 lh-13 lh-lg-14 fw-500 mb-0\">Co otrzymasz<\/h4><div class=\"col-12 mt--40 mt-lg--0 col-lg-6 offset-lg-2 fs-20 lh-16 text-dark-3  last-child-mb-0\"><p><span style=\"font-weight: 400\">C\u00f3\u017c, na pewno otrzymasz funkcjonalny produkt \u2013 a to finalnie prze\u0142o\u017cy si\u0119 na wy\u017cszy zwrot z inwestycji. Na pewno chcesz mie\u0107 lojaln\u0105 spo\u0142eczno\u015b\u0107 u\u017cytkownik\u00f3w (i jej ci\u0105g\u0142y wzrost), a tak\u017ce \u2013 zarabia\u0107 na swoim pomy\u015ble. Jednak przed uruchomieniem musisz upewni\u0107 si\u0119, \u017ce Twoja aplikacja b\u0119dzie si\u0119 wyr\u00f3\u017cnia\u0107 w t\u0142umie. Nie chcesz scenariusza, w kt\u00f3rym Twoi u\u017cytkownicy po pewnym czasie porzucaj\u0105 apk\u0119. Co zatem od nas otrzymasz? Jakie s\u0105 deliverables?<\/span><\/p>\n<\/div><\/div>\t<\/div>\n<\/section>\n\n\n\n<section class=\"block-case-study-team pt--80 pt-lg--140 pb--80 pb-lg--180\">\n\t<div class=\"container\">\n\t\t<h2 class=\"col-12 col-lg-8 col-xl-5 px-0 text-dark-2 fs-36 fs-lg-56 fw-500 lh-13 lh-lg-14 mb--36 mb-lg--50 d-flex flex-wrap\">Usability Testing Deliverables<\/h2>\t<\/div>\n\n\t<div class=\"container pr-0 pr-sm--24\">\n\t\t\t\t\t<div class=\"row g-40 mt--40 mt-lg--40 mt-xl--100 d-none d-xl-flex\">\n\t\t\t\t<div class=\"col-6 col-md-4 col-lg-4 col-xl\"><p class=\"fs-56 lh-14 fw-500 text-dark-2 mb--18 d-flex flex-wrap\">1<span class=\"col px-0 ml--space h-px bg-dark-4 flex-shrink-0 align-self-center\"><\/span><\/p><p class=\"fs-28 lh-15 fw-500 text-dark-2 mb--18\">Raport<\/p><p class=\"fs-17 lh-155 text-dark-3 mb--0\">Raport ze scenariuszem badania,<br \/>\r\npodsumowanie i insighty dot. <br \/>\r\nnajwi\u0119kszych pain points do zaadresowania<\/p><\/div><div class=\"col-6 col-md-4 col-lg-4 col-xl\"><p class=\"fs-56 lh-14 fw-500 text-dark-2 mb--18 d-flex flex-wrap\">2<\/p><p class=\"fs-28 lh-15 fw-500 text-dark-2 mb--18\">Prototyp<\/p><p class=\"fs-17 lh-155 text-dark-3 mb--0\">Klikalny prototyp<\/p><\/div>\t\t\t<\/div>\n\n\t\t\t<div class=\"block-case-study-team__glide-wrapper fullwidth__glide-wrapper--down-xl mt--40 mt-lg--40 mt-xl--100 d-xl-none\">\n\t\t\t\t<div class=\"js-block-case-study-team__glide\">\n\t\t\t\t\t<div data-glide-el=\"track\" class=\"glide__track\">\n\t\t\t\t\t\t<div class=\"glide__slides\">\n\t\t\t\t\t\t\t<div class=\"glide__slide h-auto\"><p class=\"fs-56 lh-14 fw-500 text-dark-2 mb--18 d-flex flex-wrap\">1<span class=\"col px-0 ml--space h-px bg-dark-4 flex-shrink-0 align-self-center\"><\/span><\/p><p class=\"fs-17 lh-155 text-dark-3 mb--0\">Raport ze scenariuszem badania,<br \/>\r\npodsumowanie i insighty dot. <br \/>\r\nnajwi\u0119kszych pain points do zaadresowania<\/p><\/div><div class=\"glide__slide h-auto\"><p class=\"fs-56 lh-14 fw-500 text-dark-2 mb--18 d-flex flex-wrap\">2<\/p><p class=\"fs-17 lh-155 text-dark-3 mb--0\">Klikalny prototyp<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/section>\n\n\n\n<section class=\"block-base-cta-1 bg-dark-4 pt--93 pt-lg--180 pb--100 pb-lg--180\" data-scroll-theme>\n\t<div class=\"container d-lg-flex align-items-end\">\n\t\t<h3 class=\"text-white fs-32 fs-lg-56 fw-500 lh-14 mb--0 d-flex flex-wrap flex-grow-1 pr-lg--48\"><span class=\"w-lg-100\">Masz projekt?<\/span>\r\n<span class=\"w-100\"><\/span>\r\n<span class=\"col px-0 mr--15 mr-lg--22 h-px bg-white flex-shrink-0 align-self-center\"><\/span>\r\n<span>Porozmawiajmy<\/span><\/h3><a href=\"https:\/\/itcraftapps.com\/pl\/kontakt\/\" class=\"btn btn-white btn-lg rounded-pill d-table mt--80 mt-lg--0 mx-auto mx-lg-0\"><span>Skontaktuj si\u0119<\/span><\/a>\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":16,"featured_media":0,"parent":13,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/template-fullwidth.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-27291","page","type-page","status-publish"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Usability Testing - Aplikacje mobilne i webowe dla firm | itCraft<\/title>\n<meta name=\"description\" content=\"Tw\u00f3rz aplikacje mobilne i webowe z lud\u017ami, dla ludzi. 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